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Marla Kirby's avatar

My opinion: it's just one ad, not the entire campaign. And I imagine he's trying to excite his base and activists he will need help from to win. The folks you are talking about are not engaged yet with politics. Personally, I got goose bumps watching the ad...

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Jarrod Emerson's avatar

That's exactly how I felt. No once can give any campaign a prognosis based on one ad - let alone the first one! I think it's a good start.

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Jan 4, 2024
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Simon Rosenberg's avatar

James, none of these comments today are in the spirit of how engage one another in this community; and national polling does not have Biden behind. The last NYT national poll a few weeks back had Biden up 2, and a majority of polls taken since late November have him tied or ahead. You are acting far more like a troll today than a strategist and if it keeps up I am taking down all these comments and will ask you to go hang out in other places.

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Rick Bonin's avatar

Well done.

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Irene's avatar

Thanks for setting reasonable boundaries for our community discussions Simon. I had gotten used to reading passionate writers who are many times brilliant, definitely thoughtful and generous with sharing resources. The “ Hopeless with NO plan” commenters were getting annoying. All constructive feedback welcome but denigrating, pissed off, venting conduct a drag on the work ( and spirit of that work) being done here. One thing I absolutely know is people on this site are fully informed to the challenges, know the pro and cons, and are not caught up in any false

beliefs that this will be a slam dunk. We’ve learned through all the information we’ve shared that the Democratic grassroots has almost never been stronger, more united, or more generous. Our eyes are wide open and we CHOOSE to work hard confidently because we have been winning, there are millions feeling the same way and we’re battling a HUGELY worthwhile BATTLE. Thank you for keeping this a site for passionate, informative discourse with HOPE and (work) PLANNING constantly, moving forward. It is such a relief and respite.

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Jan 4, 2024
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Simon Rosenberg's avatar

I agree with this take. He is who he is. He's never going to be a great orator, or a younger man, but he has been a very good President and we have a strong re-election argument in my view. This ad is just the beginning, and there is much more to come.

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Lisa59's avatar

Well, we have a for-profit media. One minute the NYT and the Washington Post will say something positive and the next they are bitch slapping Biden. They love the Trump rinse and repeat chaos because it's profitable. They enable the traders of democracy playing the both sides bs. Biden needs to tell follow Democrats to get their shit together. United front is what we need. Not poking each other in the eye. Like Dean Phillips. I'm live in Minnesota. I was so happy he replaced Eric Paulsen. But now his ego has taken over. What a disappointment.

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PianoManSteve's avatar

I understand your anxiety, but we’re just beginning to set the narrative for the year....there isn’t ever a single ad or speech that “wins” a year long national campaign, even though there can be pivotal moments. It’s a long, expensive marathon and there will be many ads....some like this with excerpts from the president giving a speech, some with him narrating in a controlled environment like a studio, and a lot featuring professional voiceover artists. Please, try to relax into the groove and rhythm of the campaign that is now full speed underway and just help with the daily task of setting our narrative....Biden has been a good president and is a good man who is trying to preserve our rights and freedom and facilitate opportunities for our success.....Trump is a dangerous and foul man who wants to strip away both. The goal is for that contrast to be top of mind and in the public zeitgeist by summer so that it’s baked into the election cake.....and no single ad will accomplish that nor blow it all by itself. Let’s all be tortoises and put one foot in front of the other.

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Jarrod Emerson's avatar

You definitely responded in a much more thoughtful, insightful way that I did ! Kudos! I agree with all of this. You really hit the nail on the head with the "...no single ad..." part !

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Jarrod Emerson's avatar

Who gave you a crystal ball James ? While I'm happy you responded with genuine reasons you disliked the ad - were those negative energy bed wetting last sentences REALLY necessary ? Negative energy does no good for anything.

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Jarrod Emerson's avatar

I respectfully disagree James.

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Jan 4, 2024
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Simon Rosenberg's avatar

why James?

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Jarrod Emerson's avatar

Care to elaborate on which parts are "terrible" and what makes them "clueless"? You're acting like this video is the whole campaign - it's only the beginning for god's sake. I trust Biden to run if he thinks/knows he can win (same as last time ), and to surround himself with people who are smart & talented to help guide him to victory. And of course us citizens have a role to play too!

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Riki Schumacher's avatar

Well I for one am so impressed with this new Biden video. It touched me to the deepest core. I thought it was delivered beautifully, in a sincere and well thought out approach. I don’t care about the delivery being a bit quick, words running together. I care about how I reacted to it. Makes me think about how T stands up in front of crowds and rambles, slurs, mispronounces words and his thought completely negative and disoriented. I can’t watch him talk anymore. Makes me ill. Thanks for sharing this Simon, and thanks for all you are doing to help motivate and educate our side. I’m scared to death about the possibility of T getting in again, boggles my mind how people can be convinced of untruths when you tell them the same lie over and over. Amazing how truth is overlooked, and brainwashing happens, despite the realities of footage, documents, trials, etc. You’re right, we have a lot of work to do. But being worried about a few sentences and how they are delivered in a well written ad isn’t my greatest fear.

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Jon Bierman's avatar

Strong opening ad. As Simon reminds us, fear of MAGA extremism is a powerful motivating force that drove voters to reject that agenda in 2018, 2020, 2022 and 2023. I expect we’ll see similar messaging focusing on freedom (Dobbs!) and democracy in the coming months - along with positive, hopeful ads touting the extraordinary progress Biden & Democrats have made since 2020.

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Kate Kelly's avatar

Powerful ad. Lets hope it reaches the folks that’s need to hear it! The pictures are representative of what our country is and has gone through. Perhaps a shot of him on the picket line should have bern added.

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Jarrod Emerson's avatar

Thank you for sharing! Let this be only the beginning of a strong message that I will happily shout from the rooftops as often as I can! Let Joe finish what he started !!! MAGA will ONLY break our institutions and spirits if we let them! I for one am not gonna give those bastards the satisfaction! 2024 is here, may the Hopium spread further everyday!

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Lisa59's avatar

Your're doing a great job Simon!!! Keep pushing the truths.

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Ryan Bradley's avatar

Do you mind if I copy and paste this onto Daily Kos?

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Simon Rosenberg's avatar

Just needs to link directly back to here and proper attribution given.

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belf's avatar

Thank you [ I think ] for alerting us to Ms. Valenti's newsletter. She has said it squarely and unforgettably. They are coming for the 51%+ of the US population.

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Simon Rosenberg's avatar

James is no longer a member of this community. Thanks all.

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Cheryl Johnson's avatar

I wanted to share this link from Andrea Miller from the Center for Common Ground about a webinar they are offering on Jan 11

https://actionnetwork.org/events/how-to-become-an-effective-citizen-advocate-from-your-hometown-january-11?source=direct_link&

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Rick Bonin's avatar

Great interview, Simon.

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Jeanne Schapp's avatar

I love this new Ad -- Yay Biden!

Since we're getting into messaging -- an old marketing/research colleague of mine came up with this messaging twist -

KEY:

Do this do covertly and totally as if it's coming from the tRump campaign in terms of branding, colors, font, etc.

"Re-elect me and I promise to:

1. Make America white again

2. Ban abortion nationwide

3. Punish women who have abortions

4. Set up concentration camps and deport all immigrants (legal-illegal, who's checking?)

5. Cut Social Security & Medicare

6. Protect the fortunes of billionaires

Because I care about you."

etc., etc., etc -- use 5 points at most per ad - test out which resonate best (public info available)?

Test where/when to run the ads, which platforms, which groups

Plaster non-stop, EVERYWHERE in targeted areas

KEY:

Create counter Dem ads - do the same and plaster EVERYWHERE in targeted areas

I know the Dems don't do this type of thing -- maybe this is an idea for the Lincoln Project or the Meidas Touch Bros??

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Cheryl Johnson's avatar

That sound's right up the Lincoln Project's alley. Did yoiu see their latest?

Maga Holy War: https://www.youtube.com/watch?v=clUcDQhpNa8

Preview: https://www.youtube.com/watch?v=K5riEPdQVuk

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Jeanne Schapp's avatar

No I hadn’t seen this - Thank you!

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Cheryl Johnson's avatar

They post to their YouTube channel here: https://www.youtube.com/@TheLincolnProject

As Simon has said, the anti-Trumpers should be considered a part of the BIG, diverse pro-democracy tent. And in addition to hard-hitting attacks on Trump, their messaging on Biden has been pretty similar to Simon's - the economy is strong, we are in good hands, etc.

And I absolutely love their take on which presidential candidate is too old:

Senile: https://www.youtube.com/watch?v=vgjS_7eNoOg

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Bulbaman's avatar

In my view, the ad is terrible. Biden is speaking too fast and his delivery is awful. Also there are too many photos and they go by too fast.

What’s needed is an actor to deliver the text and Biden should appear in the ad doing something that makes him look vigorous.

The campaign definitely needs a new ad agency.

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Bulbaman's avatar

This Lincoln Project ad is so much better, But a bit too long,

https://www.youtube.com/watch?v=K5riEPdQVuk

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Irene's avatar

I’ve been a monthly supporter of the Lincoln Project since day one; even though I flinch sometimes at their ads. They are raw and powerful at times and in this one ( which I agree is great) I most appreciate it showing the opposite of the reasonable, constructive leadership in Biden ads. IMO both needed for comparison and contrast. I really want see more if this whole “ show” go on the road.

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Simon Rosenberg's avatar

Bulbaman, welcome, but here in our discussions we try to keep negative sentiment to a minimum. Hear you on your take on the ad, but words like terrible and awful need new ad agency from a single ad are over the top and not how we try to engage here. This is an anger free zone, not a place for people to come dump their anxiety and worries. Part of the spirit of Hopium. As I like to say, do more, worry less. Perhaps you can grab a shift of calls for Tom Keen this weekend - early vote starts in HD 35 tomorrow.

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Bulbaman's avatar

Simon, I’m a big fan of your blog because it’s an important counter to all the pessimism that many Biden supporters express. And I’ve recommended your blog to quite a few of my friends.

Maybe I should not have used the words “terrible” and “awful” and just explained why I thought the ad wasn’t effective. But I hope you’re not banning all criticism in your blog’s comment section. Also, speaking as someone who has been engaged in left liberal politics for six decades, anger can be a great motivator if it’s properly directed.

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Paula Testerman's avatar

I hope you will use your energy to be active in phone banking and/or other get-out-the-vote actions. See below the link to one group already working to support Democratic candidates up and down the ballots.

All it takes is two devices--a phone and a computer or tablet--and a group to do a Zoom calling phone bank session with. It’s mutually supportive and even fun. Grassroots Democrats HQ is one good group, or you can do an online search for other groups. I’ve posted below the link for Grassroots Democrats HQ (based in California, so you may need to translate Pacific Time to your local time zone).

https://grassrootsdems.org/

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Simon Rosenberg's avatar

B - I am not against criticism, or debate, but I frown on throwing negative sentiment and anger into the mix here. Don't want the quick, angry, impulsive comments that are so much part of what we all hate about the new social media age happening here. It's just not what we do here, together. Here at Hopium we channel the anxiety we all feel into action. I have several ways you can take action today here on the site, and thanks for spreading the good word about this community to others. Raise concerns, suggest alternatives but do not trash, denigrate, etc. There is a line between trashing and offering constructive criticism. Please try to stay on the right side of it.

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