Re-Imagining The Roles Of The DNC, Elected Officials And Grassroots Dems In The Info Wars

Re-Imagining The Roles Of The DNC, Elected Officials And Grassroots Dems In The Info Wars - As we’ve discussed since the very first day of Hopium, our family has to learn how to be loud not just in our muscular campaigns but every day, 24/7/365. We need to work together to close what I call the loudness gap with the right. We’ve talked here about the need to grow pro-democracy media organizations like Crooked Media, COURIER Newsroom, MeidasTouch, Resolute Square, Deep State Radio and fellow Substackers like Robert Hubbell, Heather Cox Richardson and Timothy Snyder. We’ve talked about the role we all have to play in working our networks each day, getting louder, and becoming more accomplished information warriors for our democracy. Today, I want to talk another piece of a new loudness strategy - the roles of our party committees and elected officials.

First, the DNC and other state parties must become more like MeidasTouch. The DNC has to become a central communications hub of the new opposition, and produce high quality, modern, social and YouTube content everyday both advancing our ideas and leaders, and challenging theirs. As some have mentioned here, elements of the social-based KamalaHQ should be brought into the DNC, and large gatherings of Dems along the lines of White Dudes For Harris should become a regular thing. Our party infrastructure simply has to take on a greater comms responsibility in the 20 months outside of the last 4 months of elections every two years, and large donors in our family should support this strategic evolution.

Next, the relationship between Democrats across the country and our big campaigns and party committees must change. The millions of us who gave and volunteered need to be treated like partners in the fight not just donors to the cause. There has to be a more respectful information based relationship between us, where our campaigns and parties start treating us not only like ATMs but also like proud patriots, information warriors and willing amplifiers. In this networked age we must see the 4-5-6m people who gave this past cycle as a vast information network to be deployed to counter the right’s information superiority. Imagine the Senate/House/DNC doing a training on how to understand and talk about Trump’s tariffs or his mass deportation plans with a million Dems over Zoom? Creating a true and robust center-left amplification network has to be an immediate, 2025 goal.

Finally, our elected officials, every single one of them, at all levels of government, need to get louder in every way possible every day. There has to be a revolution in how we see the role of an elected official, both on the official side and on the campaign side. Electeds need to not only govern and legislate, but also should see themselves as influencers and info warriors with enormous platforms to help shape the information environment every day, 24/7/365. Simply, they have to work it as hard as they can, every day, using all the tools at their disposal.

Party leaders should work to create a new baseline of understanding of how people get their information these days to help every person in this process become more effective. Classes and training should be required for all electeds and their staffs, and best practices shared.

In the last Congress we saw examples of where we need to go. House Members like AOC, Eric Swalwell, Jamie Raskin, Maxwell Frost, Jeff Jackson, Jasmine Crockett and Jerad Moskowitz were effective at creating “hot moments’ which broke through the noise and went viral. These kinds of tactics are going to become far more important now in this period of opposition.

The world has changed and we need to change with it or be left behind.