HMP's 2026 "Go Big" Press Release
HMP Announces $272 Million in 2026 TV and Digital Reservations
Initial Round of Reservations Marks Largest Early Investment in HMP History
Washington, D.C. – House Majority PAC is placing $272 million in initial television and digital reservations for the 2026 election cycle across 68 media markets, marking the largest early investment in the organization’s history. Nearly 80% of these reservations are in offensive districts—underscoring HMP’s commitment to aggressively expanding the House battlefield and putting more seats in play than ever before.
These initial reservations allow HMP to lock in lower rates early and prioritize expensive and crowded markets as Democrats expand the battlefield and build momentum toward taking back the House majority.
HMP’s initial reservations include a digital reservation that totals $80 million. This represents the largest digital advertising reservation in HMP’s history, double our $40 million reservation in 2024. HMP will prioritize reserving CTV/OTT, premium, non-skippable inventory across the battlefield for the cycle.
The combined sum of these reservations is nearly $86 million more than HMP’s initial reservations in 2024. Specifically in Spanish language programming, HMP’s reservations have increased 140% from the first round of Spanish language reservations in 2024.
HMP’s initial ad reservations totaled $186 million in 2024 and $101.8 million in 2022.
“HMP’s historic television and digital ad reservations reflect that Democrats are firmly on offense heading into November,” said HMP President Mike Smith. “While Democrats are expanding the map nationwide, House Republicans are losing ground after failing to lower costs, making health care more expensive, and dragging us into another costly and unpopular foreign war. Democrats will take back the House in November, and elect Hakeem Jeffries as the next Speaker.”
These reservations represent an initial list of markets where HMP may spend this cycle. The list of reservations includes broadcast and is outlined below by designated market area:
Alaska
Anchorage — $1,811,500
Fairbanks — $396,000
Juneau — $240,000
Arizona
Phoenix — $7,670,000
Tucson — $2,625,000
Tucson (Spanish) — $647,500
California
Bakersfield — $2,075,000
Bakersfield (Spanish) — $755,000
Fresno — $2,400,000
Fresno (Spanish) — $1,550,000
Modesto/Stockton (Spanish) — $30,000
Sacramento — $825,000
Sacramento (Spanish) — $290,500
San Diego — $3,480,000
San Diego (Spanish) — $1,362,000
Colorado
Colorado Springs — $1,158,000
Denver — $6,850,000
Denver (Spanish) — $810,500
Grand Junction — $280,000
Florida
Miami — $6,800,000
Miami (Spanish) — $2,270,000
Orlando — $3,900,000
Tampa — $6,600,000
Georgia
Savannah — $1,200,000
Iowa
Cedar Rapids — $4,680,000
Des Moines — $3,465,000
Quad Cities — $2,700,000
Kentucky
Lexington — $670,000
Maine
Bangor — $2,720,000
Portland — $4,725,000
Presque Isle — $780,000
Michigan
Detroit — $14,400,000
Flint — $4,185,000
Grand Rapids — $5,250,000
Lansing — $5,190,000
Montana
Butte — $720,000
Missoula — $774,000
Nebraska
Omaha — $2,886,000
Nevada
Las Vegas — $2,310,000
North Carolina
Greenville-New Bern — $1,530,000
Greenville-Spartanburg-Asheville — $4,300,000
Raleigh — $5,400,000
Ohio
Cincinnati — $1,900,000
Cleveland — $1,175,000
Columbus — $1,800,000
Dayton — $2,880,000
Toledo — $3,067,500
Oregon
Portland — $3,300,000
Pennsylvania
Allentown + Wilkes Barre-Scranton (Spanish) — $35,000
Harrisburg — $3,474,000
Philadelphia — $12,600,000
Philadelphia (Spanish) — $262,500
Wilkes Barre — $3,667,500
South Carolina
Charleston — $960,000
Greenville-Spartanburg-Asheville — $4,300,000
Tennessee
Nashville — $1,566,000
Texas
Corpus Christi — $1,530,000
Corpus Christi (Spanish) — $821,000
Harlingen — $10,660,000
Harlingen (Spanish) — $2,361,000
Laredo — $450,000
Laredo (Spanish) — $232,500
San Antonio — $4,800,000
San Antonio (Spanish) — $1,357,500
Virginia
Norfolk — $1,350,000
Wisconsin
La Crosse — $2,678,000
Madison — $1,282,500
Milwaukee — $2,025,000
Wausau — $2,484,000
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